Listing Market Strategy

marketingIn this current market climate, positioning your home properly is absolutely essential.  Positioning is a combination of things – it’s an effective pricing strategy, coupled with the implementation of a powerful marketing campaign that is targeted to reach out to the right audience.

I believe the two most important aspects of powerful marketing are differentiation and exposure.  Not only does your home need to stand out from other listings, but it needs to be marketed to the right people in order to get it sold!  That’s what I mean by positioning.

Every listing is unique. That’s why every listing demands a unique marketing strategy.  In order to generate MAXIMUM EXPOSURE for each property I represent, I will employ an aggressive arsenal of print materials and online strategies to ensure that buyers find you… first!  As your agent I will develop a comprehensive marketing plan, selecting the appropriate technologies and implementing an offensive game plan to stimulate qualified activity for your property.


Hampton Roads Real-e-statement is written by Alyssa Godwin, a Realtor with Liz Moore and Associates. For questions regarding buying or selling contact Alyssa at 757-329-6161 or You can also find Alyssa on Facebook or on the web at